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"When you were a 14-year-old, did you and your best friend secretly make plans to one day move to New York, live together in a downtown loft, and start a business in fashion? It sounds quaint now that you’re living the nine-to-five reality (for us, too), but exchange the downtown loft for a Brooklyn duplex and Olivia La Roche and Alexes Ruiz Bowyer are pretty much living the dream—because that’s exactly what they did."
"Alexes and Olivia kindly shared their influences both personal and for Petra Von Kant, the importance of self-care and the one thing they could not live without. The creative spark between these two is real and they have offered thoughtful notes we can all learn from ahead."
"The Petra von Kant woman is a curious woman. She is curious about herself and the world around her. She mixes all elements in her grasp to create something beautiful. She doesn’t believe in rules, and she follows her intuition. She doesn't care about a price tag or designer label and desires an item for its sartorial value. She is interested in fabric, texture, color, cut and shape. She looks to these things to create beauty through harmony and disharmony. She makes an outfit her own by incorporating an element of the odd."
Your New Online Destination for the Coolest Vintage Finds
"In a digital world where fashion trends feel dated after only one season of social media inundation, the concept of creating your own look with not-so-of-the-moment pieces sounds refreshing. And if you’re like the women behind new vintage site Petra von Kant, you’re driven not by trends but by fostering a personal aesthetic that’s revealed in the way you construct an outfit."
Petra von Kant: Vintage That's Actually Cool
"You could rummage through the bins at your local Salvation Army, or you could just start shopping at Petra Von Kant, where the work's done for you. Expect silk tanks that look like they're straight from Reformation and vintage gems from top (and no-name) brands alike. Plus, everything's reasonably priced."